You’re thinking about how to use social media to market your business, the first question you should be asking yourself is which digital platforms to focus your time and energy on. So I have put together a quick overview of what are in my opinion the main platforms to consider.
Think about the typical person that will use your business. Keep that in mind as you read through my summary of each.
The big FB – the daddy of modern social media. You may or may not have heard that sign ups to Facebook and on the downturn with less and less younger people signing up. This indicates that the average regular Facebook user is older, likely over the age of 25. Facebook is the platform of the masses. It’s the mainstream platform that gives you endless tools to market your business. In my opinion Facebook is a must. 94% of social media users are on it. BUT you need to be very clear on your goals to get the most out of it.
Facebook now owns Instagram. If you’re wanting to solely focus on Instagram I would also consider setting up a Facebook page too, Facebook Ads Manager has heaps of tools to manage your paid posts across both platforms. If you have never used Instagram and you’re wondering if it’s right for you, ask yourself if you and your business can be marketed visually? Are you able to build up a bank of images that represent you and your business? If the answer is yes then I would absolutely be using Instagram. Don’t be afraid of using free stock images either or reposting other people’s photos. You don’t have to be taking an abundance of original images to make the most of this platform. (Keep your eyes peeled for future blog posts on reposting).
The new(ish) kid on the block. Snapchat has a younger user base than most of the others, it allows people to send content instantly and for a finite amount of time. You’re able to make ‘stories’ out of videos and post them, with followers being able to view your stories for a 24 hour period. It’s great for those who want to reach a younger audience and show the “real” side of you and your business. No fancy video editing software or solid internet connection needed.
If you and your business could benefit from having an ongoing two way dialogue with your customers then Twitter is going to be a really great tool for you. Especially if you’re looking to build a personality around you and your brand. It does however take time as it’s all about personal engagement, you can’t coast through with some pretty photos. It requires a more hands on approach, if you’re already a Twitter user then this won’t be an issue for you. And you likely already interact with people who would use you and your business. If it’s brand new territory you’re likely going to find this difficult.
And a special mention to…
If you have videos to share with your potential customers then YouTube is a must have. With the increasing trend of people streaming content over watching TV there’s a thriving audience of potential viewers. It also gives you great tools to put embed videos onto your website. It’s important to consider that you’re going to need a solid internet connection to upload content onto YouTube. If you don’t have videos ready to go then you also have to factor in the time and ability to create your own videos and edit them to high enough standard to appeal to your customer.
My biggest piece of advice for figuring out which platforms to utilise would be sign up with a personal account (if you haven’t already got one) and use it regularly for a couple of weeks to get a feel for it. Then reassess whether you think it would be asset or a hindrance to the development of your business.
Still need help figuring this out? Get in touch.